& a Division of Integratise Inc.
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| Registered Trademark & a Division of Integratise Inc. |
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Sysoft 7100 |
Internet Business Strategy |
| Description | This course focuses on business strategies as related to the Internet. The Internet marketing strategy, technology and methodologies are emphasized from a very practical stand point. |
| Certification | - SIP Level 2 |
| Topics | - Internet Business Concepts - Local & International Domain Name Registration - Trademark & Copyright Issues - Use of Server Logs - Internet Business Intelligence - Attracting & Retaining Traffic - Selecting Architecture, ISP & Hardware - Branding on the Internet - Generic Branding Activities - Cost Benefit Analysis of Creating vs. Acquiring Web Assets - Benchmarking - Case Studies of Successful Sites - Web Rings and Collaborative Efforts - Search Engine Registration Techniques - Financial Analysis - Creating & Monitoring Site Popularity Metrics |
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